28 October 2009

E-Reader Mockery: Meet The ¿Qué?

Barnes and Noble announced yesterday they will start selling readers made by competitor Plastic Logic, even though they are bringing out their own digital reader later this year.

GalleyCat notes that the name of the device, is pronounced "Q," but we will adopt the name Spanish speakers will use for it: The What? It's the apocryphal Chevy Nova story come true!

Also, the company's website capitalizes its full name accordingly: the "QUE proReader." Back in my day, medial capitals were rationed for the good of the nation. We stretched and did without, so the boys in blue could take those medial capitals to war. We didn't complain! That was just the way it was! Now get off my lawn!

Previously: The Vook; The Nook.

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