Jennifer Belle's funny PR gambit worked for me

"When they said that the future was the internet, I felt like going back to the past," says the author who recently hired actresses to read her new book THE SEVEN YEAR BITCH and laugh out loud in public. Know why I LOVE this idea? Not just because she took matters into her own hands, but also because I can't remember the last time I witnessed someone reading a book and laughing out loud. I mean, I can't do it all the time, someone has to cover for me. (Via The Second Pass)