In the 15 minutes I wasn't paying attention to them, book trailers became so big that they got their own award show -- albeit one described by its MC as "meant to be a spoof." The 2010 Moby Awards, handed out by Melville House Publishing, handed out such accolades as Best Performance By An Author -- it was this guy! -- Trailer Least Likely To Sell The Book and Bloodiest Book Trailer. Zach Galifianakis took home a Moby for Best Cameo for his performance in a video about John Wray's excellent LOWBOY, but Jonathan Safran Foer probably didn't pick up his statuette for Most Annoying Performance By An Author for this video tied to EATING ANIMALS. (Okay, I haven't watched that one yet. We all need our illusions.)
The most memorable book trailers I've seen recently were the Brad Meltzer "All my negative reviews at once" one and ABRAHAM LINCOLN, VAMPIRE HUNTER. (Naturally, neither of these were on TV, although occasionally you'll see a TV ad for a book and it's usually a deeply weird experience.) Have you seen one recently you'd like to call out?
15 hours ago
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