Semiotics, so hot right now

On the heels of THE MARRIAGE PLOT, here's "I Was An Under-age Semiotician" by Steven Johnson (Brown '90?) who sneaks in that he was roommates with Sam Lipsyte (so also '90 I'm guessing?) and drops a few other names. For more on semiotics and the best school ever, I like this Boston Globe article "The semio-grads" from 2004. (To answer the question no one is asking, I wasn't a semio-grad myself, but I took classes.)