There was a funny article in Publishers Weekly today about a book publicity campaign that went right... way, way too right. On the surface, it would seem that a book called THE HAMPTONS DICTIONARY might be a perfect fit to distribute free to passengers on the Hamptons Jitney, which (for the non-New Yorkers out there) is a fancy bus for rich people heading out to their summer homes. I've never taken it, but I've seen it at its Upper East Side "stops" before; apparently freebies are a regular perk of taking the fancybus. Unfortunately, Jitney management didn't bother to read the book -- otherwise they might have noticed it actually mocks the Hamptons and in particular the Jitney, which it calls a "cattle car."
Tomorrow, the USDA promotes its new stimulus package for farmers, including a free promo copy of ANIMAL FARM.
3 hours ago
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