"'Reading Rainbow' taught kids why to read," [station manager John] Grant says. "You know, the love of reading — [the show] encouraged kids to pick up a book and to read."In other words, what Wormbook Enterprises tries to do every day. Take my word for it: The Youth Of Today are worse off.
This clip of Run DMC's appearance on the show (ca. 1986) is jumpy and staticky, but must have been my first ever exposure to rap:
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