09 November 2012

Instead, I choose vodka and Chaka Khan

2013 will see the publication of the first Bridget Jones novel in 13 years, author Helen Fielding confirmed yesterday. There is also a 3rd movie and a musical in the works around the fictional godmother of chick lit (for better or for worse).

Who can find an insane conspiracy theory tying this to the 2012 U.S. presidential election? Wait, I can! Just as the success of the big-screen "Sex and the City" and "Bridesmaids" made marketers mysteriously wake up and discover that women watch movies, so this election was a watershed moment for political analysts who discovered that not only do women vote, but that they are a bloc not to be ignored as incumbent Barack Obama enjoyed an 11 percent advantage among women over opponent Mitt Romney. (This edge also showed up in more local elections, such as the Missouri Senate race in which women helped Claire McCaskill shut that whole Todd Akin thing down.)

The Obama-Romney gap was even more pronounced among unmarried women in which the President held down a 67-31 margin and close to it in key swing states Ohio and Wisconsin, an advantage Rolling Stone linked to the GOP "agenda to limit access to not only abortion but birth control." It's not only single women using birth control, but the Affordable Care Act's provision forcing insurers to cover contraception at no cost went into effect in August and may have been a decisive factor in these women's votes. Keep in mind, it's only been 40 years since the Supreme Court made it illegal to prohibit birth control sale to single Americans. Her preoccupation with her weight and endless fumbling may make her a bit of a caricature, but the single Bridget Jones is more relevant than ever to American women.

 ((mic drop))

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