"No, the free one."

As a postscript to yesterday's rant about author marketing and social networking, here's a funny video made by author Dennis Cass about how he's promoting his book HEAD CASE: HOW I ALMOST LOST MY MIND TRYING TO UNDERSTAND MY BRAIN. I'll say this, I had never heard of his book before but I added it to my Goodreads list right after I finished the video. (Via Gawker)