"Portlandia" shows how not to handsell

I've been catching up on the IFC hipster-mocking sketch show "Portlandia" before the second season premieres on Friday. I haven't found their feminist bookstore skits set at the fictional "Women and Women First" to be the best of Armisen, Brownstein et al's material -- and sometimes I get the creeping feeling that people enjoy them because there's something inherently funny about a feminist bookstore, not because of the Actual Jokes -- but this one provides a solid example of how not to make a customer for life.

A recent article about the show in the New Yorker mentioned that Brownstein's long-lost memoir THE SOUND OF WHERE YOU ARE will be published (Ecco/ HarperCollins) in 2013.