tag:blogger.com,1999:blog-13166465.post3380289124090692047..comments2023-06-13T10:12:19.364-04:00Comments on WORMBOOK: Eat, Pray It Hits #1, LoveEllenhttp://www.blogger.com/profile/15621027650985696321noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-13166465.post-16199902542216059722009-02-02T13:11:00.000-05:002009-02-02T13:11:00.000-05:00I know not every bestseller is going to become a h...I know not every bestseller is going to become a hit movie, but the difference between THE KITE RUNNER and EAT, PRAY, LOVE is that the latter is uplifting. I don't think it would be a stretch to spin it as (spoiler) romantic comedy. (end spoiler) Maybe it can't be a 4-quadrant movie, but I think with the right marketing it can be a 2-quadrant hit. <BR/><BR/>I read that <EM>New Yorker</EM> article too -- fascinating stuff! Didn't particularly make me want to see "New in Town," though.Ellenhttps://www.blogger.com/profile/15621027650985696321noreply@blogger.comtag:blogger.com,1999:blog-13166465.post-66842982097143276742009-02-02T12:47:00.000-05:002009-02-02T12:47:00.000-05:00The film industry knows that women see movies: hen...The film industry knows that women see movies: hence "Hannah Montana 3D", "High School Musical 3", or, say, any romantic comedy.<BR/><BR/>The problem is, is that this film is pitching at non-teenage women, who just see many fewer movies a year than their younger counterparts. I think that's what they mean when they say it's a one-quadrant film: the older women quadrant.<BR/><BR/>(I'll admit it: most of what I know about marketing movies comes from <A HREF="http://www.newyorker.com/reporting/2009/01/19/090119fa_fact_friend" REL="nofollow">a recent article</A> in the <I>New Yorker</I>.)<BR/><BR/>A bazillion people read THE KITE RUNNER, too, but that didn't make it a blockbuster.Elizabethhttps://www.blogger.com/profile/09632290213115423477noreply@blogger.com